PayPal Stock Surges 5% on Advertising Market Entry

PayPal shares jumped 5% following the announcement of its foray into the advertising sector with a new tool tailored for small businesses. The payments giant unveiled PayPal Ads Manager, a streamlined platform designed to help merchants convert online traffic into revenue without requiring marketing expertise.

The platform, set to launch in the U.S. by early 2026 before expanding to the UK and Germany, simplifies ad integration via a lightweight SDK. Merchants can manage targeted ads, select advertisers, and track performance directly from their PayPal Merchant Portal.

Leveraging PayPal's transaction data spanning 430 million consumers across 200+ markets, the solution promises precise audience targeting. The accompanying Storefront Ads feature enables cross-channel campaign management through a unified dashboard.